Dreamforce 2022 in Review: 10 Highlights for Retailers to Learn From

Salesforce arrived to everyday living 23 several years back in a San Francisco apartment by Founder and current Co-CEO Marc Benioff. Dreamforce, its once-a-year celebration created to carry together the worldwide Salesforce community for finding out, neighborhood building, enjoyment, and philanthropy, located its conception 20 many years back. And this year, I was equipped to working experience Dreamforce for my quite very first time – in the long run finding just how impactful each Salesforce and Dreamforce are to their companions and makes alike. 


With so a lot to absorb through these rapid-paced, information-wealthy 3 times, under are 10 of my most loved moments. 


1. The Opening Keynote Presented by Co-CEOs Marc Benioff and Bret Taylor 


Walking into Dreamforce was contrary to any other party I have at any time attended, with the power of Dreamforce encompassing every step I took. Seats stuffed promptly and several hours early for the opening keynote session of Co-CEOs Marc Benioff and Bret Taylor. Enthusiasm of information to be revealed about Salesforce increased attributes loaded the home and – really literally – the metropolis days just before this actual session. I was psyched to listen to firsthand what all the chit chat was about, and I was not dissatisfied. As an avid believer that integrated, intelligent know-how is necessary in supporting small business functions, Benioff and Taylor last but not least permit us in on just one of their finest saved techniques still. And that was that serious-time info platform, regarded as Genie, has been launched to the now strong and complex Salesforce system. For retailers in unique, this sparked my exhilaration understanding that gaining clarity from a 360-diploma angle in true-time on all touchpoints of their organization is significant for optimized retail achievements. In the times that followed, I was thrilled to study even more about Genie and the rewards it offers retailers, which you can also take a look at right here


2. Knowledge-Pushed Selections are Important for Business Progress


 As a person of around 1,000 sessions at Dreamforce, I was grateful to pay attention to Salesforce consulting husband or wife, Slalom’s, Managing Director Jim Clarke and DECIEM’s Senior E-Commerce Director Heather Stables examine the significance of details for small business development. Stables discovered that even though their crew does not have an official advertising and marketing section, they lean on facts retrieved from their many technologies-based sources to make strategic and gain-oriented decisions that support standardize and streamline their operational endeavours. Talking specifically about their skincare firm, The Regular, Stables shared that obtaining transparency was the most significant element of their small business expansion. Leveraging Slalom, this transparency turned a reality for The Standard while also providing them details they could proactively respond to for more financially rewarding organization expansion. For all merchants, this can be mimicked if using the proper engineering. The good thing is, with customized technological innovation these types of as Slalom and Salesforce, this can be attained. 


3. The Retailer of Tomorrow May possibly Not Be What You Hope It To Be 


With each other with Robin Smith and Irina Yurevich of EPAM Systems, a Salesforce consulting associate, and Michelle Grant of Salesforce, I was thrilled to share in a dynamic panel discussion about the “Store of Tomorrow: The Subsequent Era of Technological innovation, Inclusion, and Duty in a Retail Environment.” We mentioned how technological know-how and tendencies alike are impacting physical and electronic retail as effectively as what shoppers expect from getting activities. Metaverse was a aspect of our discussion, however it is not predicted to be a homerun retail experience by all panelists in attendance. It is, nonetheless, envisioned to be an important part of the route to acquire for several customers. Similarly, making absolutely sure you preserve visibility and connectivity between the a number of sites a buyer might engage on their special path to invest in was an crucial spotlight of this discussion. 


Alongside one another with Michelle Grant of Salesforce, Nicole Leinbach of Retail Minded joined EPAM leaders in a panel dialogue about the &#8220Retail outlet of Tomorrow&#8221.

4. Influencers and Consumer Created Articles Carries on to Sway Customer Decisions 


Prospects like recognizing what other buyers assume and in our modern world of commerce, this proceeds to be among the leading influencers in client selections. Preserving this in mind, retailer Ashley Stewart experienced a Q&A with Slalom and shared that the the vast majority of their advertising and marketing is largely centered on influencer and user produced content. They also lean intensely on obtain now, pay out later messaging that is created possible by companies these types of as Klarna, Afterpay and other quad installment payment companies. And many thanks to Salesforce lover Slalom, they are also ready to carry a more robust human element to their messaging, aligning with their want to personalize messaging and advertising and marketing to their consumers. 

5. The Conclusion of a Shopper Journey is as Critical as The Commencing of the Journey 


I have been a very long-time admirer of the customer journey remaining a major priority for suppliers, and hearing from Shoprunner, a FedEx subsidiary – and Salesforce companion – at Dreamforce strengthened just how essential it is to hear to what prospects want. Stressing that their objective is to “simplify the e-commerce experience,” Shoprunner aims to give a holistic and sincere see to their prospects thanks to a solution that stems from purchaser loyalty and integrates with Salesforce Commerce Cloud Order Administration Procedure. With these simple nevertheless crucial main values, Shoprunner is assisting to redefine what consumer delivery appears like in a earth that generally thinks rapid is greatest. But what about quickly with transparency, effortless returns, and consumers in regulate? The conclude of the journey is as critical as the commencing of the journey, and this reminder is a great 1 to use to your have one of a kind organization. 


6. The Evolution of Loyalty in Retail Leans Heavily on Client Experience 


On Working day 2 of Dreamforce, I was fortunate to sign up for a panel dialogue that incorporated Salesforce’s Michelle Grant and Slalom’s Shivanni Majewski and Bethany Platter. As shoppers ourselves, we all agreed that the knowledge of buying &#8211 both the good and the damaging &#8211 influences our upcoming order choices. As retail professionals, we also agreed that the aspects top to a transaction subject. This dynamic dialogue is a person not to be forgotten no matter if you are a tiny, mid-dimension or substantial company, as customer loyalty doesn’t participate in favorites to dimension but instead to encounter. How brands and merchants remain in contact with their prospects is a big aspect in loyalty, as effectively. Utilizing intelligence produced from earlier purchases, retailers can be additional strategic with when and why they get in touch with buyers for foreseeable future purchasing options. But it should really not be ignored with how this occurs both. Electronic mail marketing remains a potent conversation avenue, but SMS alerts and even social media affect a loyal customer’s path to purchase. I problem you to consider about why you are loyal to the destinations you are as a shopper on your own, and then believe about if your company mimics some of your preferred purchaser loyalty encounters. The specifics actually do subject listed here, as we each talked over in this panel at Dreamforce. 


Slalom "Customer Loyalty" Panel at Dreamforce 2022

Retail Minded&#8217s Nicole Leinbach joined Slalom at Dreamforce to focus on purchaser loyalty together with Salesforce&#8217s Michelle Grant.


7. Store Optimization Really should Include things like Staff Optimization 


Even though it is extremely hard to select a beloved second of my 7 days at Dreamforce, I’d be lying if I did not say the retail keynote was a single of my prime a few. As a self-explained retail geek, I was giddy with excitement to listen to from Salesforce’s Rob Garf and Michelle Grant with special visitors from Gucci and Casey’s. As Garf shared in this engaging keynote, “more and additional vendors are turning to automation and AI” to enable with keep and worker optimization. The real takeaway for me, nonetheless, was simply just that just one can’t be profitable with out the other. Retail outlet leaders need to have to empower their employees to genuinely enhance their retailer. Support, in particular, is elevated when personnel are specified the likelihood to be elevated them selves. With greater accountability and prospect, they can certainly realize their inventory and shoppers on a further amount. Genie produced an overall look in this article, as perfectly, reinforcing that consumer magic can be delivered with content searching activities when both of those the shop and their personnel are positioned to deliver the best consumer care.


8. The Lover Ecosystem at Salesforce Felt Like Family 


One of the several intriguing discoveries I had although at Dreamforce was the very first-hand expertise of viewing just how important Salesforce views their partners. From my eyes, they felt far more like relatives than just partners with enthusiastic colleagues satisfied to see each other, work collectively and collaborate to make retailers more accomplished. It was an remarkable experience to check out so many businesses functioning collectively, finally seeking to provide heightened ordeals for retailers with as significantly ease, agility and transparency as achievable. It didn’t hurt that these exact same associates savored some laughs and authentic enjoyable along the way. Searching back, I primarily loved my time at the “Women in Retail, Customer Goods & Commerce Networking Event” from Dentsu the place I achieved so numerous excellent women leaders. By the finish of the function, I understood I had fulfilled girls I would be remaining in touch with in the several years to follow. 


9. Have confidence in and Transparency is the Real Measure of Success 


On Working day 3 of Dreamforce, I commenced to assume about what rely on intended in a business enterprise partnership. Without having hesitation, I instantly assumed of transparency. After all, how can you have have faith in if you can’t comprehend all the particulars of anything? When we glance at retail in particular, there are so numerous transferring items at any one time that believe in is essential in earning absolutely sure matters will do the job out properly. This was reinforced when I read from Salesforce companion OSF Electronic in a session at Dreamforce where they mentioned connected shopper activities crafted all around united companions performing with each other. By way of a varied ecosystem of associates, OSF Digital is capable to help merchants deliver personalised customer activities that nurture shopper loyalty and fortify income, as well. But let’s facial area it. This can’t materialize with out a apparent comprehending of what is taking put. Transparency presents shops the capacity to have this knowledge, yet retailers cannot attain this without the ideal technological innovation. Being aware of there is technologies like Genie that integrates with other technologies from the several Salesforce associates I acquired to know whilst at Dreamforce proves trust and transparency go hand-in-hand. Alongside one another, they guide to thriving ordeals irrespective of whether it comes to clients, inventory, transactions or far more. 


Retail Minded&#8217s Nicole Leinbach chats with the OSF Electronic team although at Dreamforce 2022.

10. Retail is Not Retail With no Dreamforce 


As Bret Taylor said on Working day A single of Dreamforce, “San Francisco is not San Francisco without Dreamforce.” And I agree. But I also imagine retail isn’t retail with out Dreamforce. 

Going through Dreamforce as a to start with-time attendee and self-described retail geek was &#8211 no pun supposed &#8211 a aspiration arrive accurate. I still left there impressed, motivated and admittedly, a little bit fatigued. It was a non-stop, schooling-wealthy practical experience that also presented leisure and networking that I benefit from equally a personal and expert point of view. I’m grateful for the knowledge, but I am additional grateful for the suppliers that get to profit from the Salesforce companion ecosystem that is creating merchants a lot more profitable and additional fulfilling one particular Dreamforce at a time. 

For each and every “wow” there’s a partner app + specialist to power the “how.”

Find what’s appropriate for you on salesforce.com/associates.



The article Dreamforce 2022 in Evaluate: 10 Highlights for Vendors to Understand From appeared 1st on Retail Minded.

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